Guitarist, songwriter, marketer and entrepreneur Matt Gibson joins your two favorite weekend warriors to discuss building a business as a foundation for your musical endeavors. From growing over one million followers on Google+ to starting a podcast and experimenting with Facebook ads, Matt Gibson preaches the value of “social proof,” fame by association. Every musician out there can do a better job treating their art as a business in the right ways, and Matt shares some great advice from which we can all learn.

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