It’s one thing to put on a great show, it’s quite another to convince people to attend and put their butts in the seats or their feet on the dance floor! Today Paul and Dave talk through a few ways to market Paul’s upcoming gig on Saturday. This is a real world workshop between your two favorite working musicians. We hope you’ll learn something from this… we certainly learned something making it! First, though, we have to address the sad scenario of losing a gig and what to do about it. There’s plenty to learn there, too!