What’s it take to get you to put your pants and shoes on and leave the couch? That’s the question to ask your would-be audience when deciding how to advertise to them. You want them to get up off the couch and come to your show, so make ’em an offer they don’t want to refuse.

Paul and Dave spend the second half of today’s episode talking through all this stuff ad-related, after starting with stories from some fun Halloween/Halloweekend gigs. Press play and enjoy hearing your two favorite Weekend Warriors!

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