In the latest episode of Gig Gab, you’ll catch Eric Jackson and Carlo Carluccio from Boston’s own Best Not Broken sharing their journey from cover band roots to rocking high-energy performances with a mix of originals and covers, including an unforgettable opening gig for Barry Goudreau’s Engine Room. They spill on mastering the art of self-promotion—think relentless social media engagement, eye-catching posters, and savvy online PR campaigns. It’s not just about music; it’s about creating a relatable product. So, dive deep into their strategies to build brand recognition, foster radio relationships, and keep the business side as sharp as their harmonies. Remember, always be performing.

Switching gears, the duo discusses the technical side of their shows, from managing setlists to incorporating tracks and clicks effectively—for them, just the drummer gets the click, no one else! They weave in crowd-pleasers like “Freebird” and “Don’t Fear The Reaper” alongside their hits like “Tell Me You Want Me,” creating a seamless blend that keeps the audience engaged (all while proving why the rhythm section is so crucial!).

Whether you’re navigating the challenges of promotion or the intricacies of performance management, take a leaf out of Best Not Broken’s playbook and keep the focus sharp: always be performing.

  • 00:00:00 Gig Gab 427 – Monday, April 29th, 2024
    • April 29th: Poem In Your Pocket Day
    • Guests: Eric Jackson & Carlo Carluccio from Boston’s Best Not Broken
    • From a bicycle in Nashville to a car in New Hampshire
    • High-energy performance, tight harmonies, the clever inclusion of cover songs interspersed with originals, and opening for Barry Goudreau’s Engine Room (not to mention the crazy waves crashing!) caught my attention!
  • 00:03:02 Started as a Cover Band
  • 00:05:32 Some of their best songs are on their most recent release.
  • 00:07:33 The Art of Self-Promotion
    • Spend some time on social media
    • Posters. Build Brand Recognition and Resume
    • Hire Promotion Help with Gig Money.
    • Treat it Like a Business
    • Online PR Campaign
    • Find Radio Stations
    • Build Relationships
    • Keep at it, and pay attention
    • Think about your product…it’s not just music. Make videos. Make something relatable.
  • 00:13:18 Management Help?
  • 00:14:19 Playing with Tracks (and a Click)
    • That’s Because We’re So Clever
    • No IEMs for Lead Singer
    • Click only for Drummer
    • “Too Hot To Operate”
  • 00:19:51 Managing Setlists
    • Keeping the tracks effective and simple
    • Using the drum overhead as “stage wash”
  • 00:22:50 Sneaking Covers Into Sets
  • 00:27:06 Gig Gab 427 Outtro


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